Panama 2021
SOL
SOL is a wellness driven food spot in Playa Venao, Panama, centered around mindful nourishment, natural ingredients, and a balanced way of living, rooted in the relaxed rhythm of a coastal surf town.
The Goal
The aim was to create a joyful, positive visual identity that reflects a healthy lifestyle and feels natural, light, and approachable for a mixed community of locals, travelers, and digital nomads.
The Challenge
The challenge was to communicate wellness without relying on familiar visual clichés, while keeping the brand flexible and grounded in everyday life.
The identity was shaped through playful colors, soft forms, and an optimistic tone, designed while living in Playa Venao during a year of digital nomadism.
The branding grew directly from the place, its rhythm, and its community, aiming to feel lived-in rather than designed from afar.
The result is a warm, vibrant brand that reflects both SOL’s philosophy and the spirit of the place.
The project represents a meaningful creative chapter where design, lifestyle, and location naturally came together.
