Tel Aviv 2025

Strux

Strux is a property management company offering maintenance and operational services for residential buildings.

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The Goal

To create a clear, professional identity that communicates reliability, structure, and trust, while remaining modern and highly functional across digital platforms.

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The Challenge

Translating a practical, service-oriented field into a visual language that feels confident, approachable, and distinctive within a conservative category.

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The logo combines the letter “S” with a building form, creating an intuitive and memorable icon.

A restrained blue palette reinforces stability, while a minimal, geometric system ensures clarity and usability across platforms.

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The brand positions Strux as a dependable and contemporary property management company.

For me, the project represents a meaningful bridge between mentorship and real world branding.

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Sol
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