Tel Aviv 2025
CUE RESTAURANT
Cue is a chef-driven restaurant located in the heart of Tel Aviv’s Levontin neighborhood, housed in a restored building that blends understated elegance with a raw, urban sensibility.
The Goal
The goal of the branding was to capture this duality. Cue needed a visual identity that felt contemporary and refined, while still carrying the warmth, spontaneity, and creative pulse that define its culinary experience.
The Challenge
The challenge was to design a system that could live comfortably between sophistication and edge, between the polished world of fine dining and the vibrant energy of Tel Aviv’s nightlife.
The design direction centered on clarity and restraint. The logo and typographic language were crafted to convey precision without rigidity, allowing the brand to feel grounded but never static.
The visual tone draws from the restaurant’s atmosphere clean, modern, and confident, yet approachable and inviting. Color, spacing, and composition were chosen to echo Cue’s rhythm: minimalistic in structure, expressive in mood.
The result is a flexible, enduring identity that frames Cue not just as a place to dine, but as a sensory environment shaped by craft, intuition, and an unmistakable Tel Aviv spirit.
