2025
STRUX
Strux is a property management company offering maintenance and operational services for residential buildings.
The Goal
To create a clear, professional identity that communicates reliability, structure, and trust, while remaining modern and highly functional across digital platforms.
The Challenge
Translating a practical, service-oriented field into a visual language that feels confident, approachable, and distinctive within a conservative category.
The logo combines the letter “S” with a building form, creating an intuitive and memorable icon.
A restrained blue palette reinforces stability, while a minimal, geometric system ensures clarity and usability across platforms.
