2019
SEATBACK
Seatback is a health-tech platform delivering personalized health content throughout users' lifespans. The system adapts to individual needs, providing relevant wellness information at every stage of life.
The Goal
Build a brand identity that balances technological innovation with trust and accessibility in the health sector—establishing credibility while remaining approachable.
The Challenge
Creating a visual language that communicates both sophistication and warmth. The design needed to reflect advanced health-tech capabilities while feeling human, relatable, and easy to navigate for diverse age groups.
The solution combined a clean, modern logo with a flexible visual system. A carefully chosen color palette conveys both professionalism and wellness, while typography and layout prioritize clarity and readability across all touchpoints.
The brand identity extended into a digital presence that positions Seatback as both cutting-edge and caring—a platform users can trust with their health journey.
The Result
A cohesive brand system and website that clearly communicates Seatback's mission, builds confidence in the technology, and creates an inviting experience for users seeking personalized health guidance.
