2024
SECRET HUNTER
Secret Hunter is a young startup blending recruitment, community, and gamified job discovery, with a strong presence in Telegram groups that connect talent to top companies.
The Goal
The identity needed to feel trustworthy, modern, and instantly recognizable, with a subtle nod to the idea of “hunting” high-value opportunities.
The Challenge
The challenge was creating a brand that balances professionalism with approachability, and remains clear and memorable at small digital sizes, especially as an icon.
The logo features a minimal detective-inspired icon, hat and glasses - symbolizing a smart, observant guide. A blue palette reinforces reliability, while the clean geometry ensures usability across platforms and contexts.
The outcome is a simple, memorable, and flexible identity that carries Secret Hunter across product, social channels, and community spaces, positioning it as a credible and intriguing startup with a clear mission.
