Concept Project
FAYE
Faye is a tech forward travel insurance startup that helps travelers handle unexpected situations quickly through their app. Founded in 2022, Faye offers a modern take on an industry that's often slow and uninspiring.
The Goal
A personal design exercise exploring how to evolve Faye's brand to better reflect their tech-forward product while building trust across all age groups.
The Challenge
Capturing Faye's duality: youthful and innovative, yet credible and reassuring. The design needed to showcase the Website Home page, move away from overly playful illustrations, and introduce depth and motion.
I combined illustrated characters with real photography-uncommon in the insurance space-to create warmth while maintaining professionalism.
Clean typography, Faye's signature purple with softer gradients, and subtle background shapes add depth and life.
The homepage centers on one message: life happens on vacation, and Faye is there to help. From "Travel fearlessly. We've got you."
The Result
a refined brand language that's modern, trustworthy, and emotionally connected-elevating travel insurance into something memorable and human.
