2025
MILLA
Milla is a real estate platform for buying and selling properties. Founded by experienced real estate professionals, Milla aims to make international property investment simple and accessible through a modern, user-friendly digital experience.
The Goal
Design a comprehensive platform that demystifies foreign real estate investment. The challenge was to take complex processes - property search, legal guidance, rental management - and make them feel intuitive and trustworthy for Israeli buyers exploring opportunities abroad.
The Challenge
This was a heavy-lift project: no existing brand, vast amounts of information, and multiple user flows (browsing, comparing, purchasing, managing rentals).
I needed to build everything from scratch: logo, color system, typography, components - while keeping the experience clean and scalable.
Time and information density were constant pressures.
I started by defining the visual identity: a simple logo, a calm blue palette for trust, and clean typography for clarity.
Then I structured the platform into primary, secondary, and tertiary features, prioritizing what users needed most.
The Result
a scalable, professional platform that makes investing in foreign real estate feel simple, trustworthy, and within reach - bringing clarity to a traditionally opaque market.
